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SELLING TO CHINA – network meeting

26. June 2014 @ 9:30 am - 3:30 pm

SELLING TO CHINA – network meeting

Solid knowledge about how to sell in China China is now the world’s second largest economy and is expected to take over the lead from the U.S in 8 to 12 years. The number of Chinese with great purchasing power is growing day by day and is now a large and lucrative market for Danish products. These years China implements giant infrastructure projects in energy, environment, utilities, transport, etc. Further a large proportion of the world’s production takes place in China, so there is great potential for sales of knowledge, equipment and components for the industry.

At the network meeting, you will:
• Get advice from people who are successful in selling in China.
• Get specific knowledge about export opportunities in general and within your customer segment.
• Good advice and guidance on how to negotiate with the Chinese.
• Network with some of the leading Danish export companies.
• Get ideas and tools to increase your sales in China.


Part one:

09:30 Registration, coffee and networking

10:00 Welcome + Presentation at the tables by Ulrik Dahl, Managing Director, Danish Export Association

10:15 China – The future market by Friis Arne Petersen, Ambassador to China

10:40 China’s economic development by Amy Zhuang, Nordea Markets

10:55 How to organize you sale in China / How to sell in China by Peter N. Rasmussen, founder and owner of Asia Base

11:25 How to negotiate and do business in China by Tonny Dam Madsen, founder and owner of Asia Group Co. Ltd

11:55 Chinas new reform programme will be a new revolution for business by Tom Jensen, Sectreary General, Danish Chinese Business Association

12:10 Lunch

Part two: District Heating / Cooling

13:00 Welcome + networking by Lars Hummelmose, Managing Director DBDH

13:20 Status of the Chinese district heating and district cooling market by Kristian Haldrup Overgaard, CEO China, Logstor

14:00 Activities planned for 2014 by Lars Hummelmose, Managing Director DBDH

14:20 Coffee break

14:40 Roundtable discussion on the opportunities and challenges

15:30 Conclusion

See [wpfilebase tag=fileurl id=395 linktext=’Selling to China’ /]


26. June 2014
9:30 am - 3:30 pm



Fredericia Exhibition Centre
Vestre Ringvej 101
Fredericia, 7000 Denmark
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